It’s the inflation you’re not supposed to see. From toilet paper to yogurt to corn chips, manufacturers are quietly shrinking package sizes without lowering prices. It’s dubbed “shrinkflation,” and it’s accelerating worldwide.
It’s the inflation you’re not supposed to see.From toilet paper to yogurt and coffee to corn chips, manufacturers are quietly shrinking package sizes without lowering prices. It’s dubbed “shrinkflation,” and it’s accelerating worldwide.In the U.S., a.
"Shrinkflation is nothing more than getting less product if not the same, but more price and people not telling you about it,” an ASU Business expert said.
Shrinkflation isn't new, experts say. But it proliferates in times of high inflation as companies grapple with rising costs for ingredients, packaging, labor and transportation.