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Hitchcock Madrona Elevates Sweatshirt Style


Reinvention comes naturally to this neighborhood favorite.
By
Chelsea Lin
2/2/2021 at 8:30am
The changes Hitchcock Madrona has undergone over the last 15 years—four locations, more than 10 different looks for the showroom, countless collections of wearable art pieces—is more of a constant evolution than a single pivot. Owners (and cousins) Erica Nelson-Sheehan and Dustin Nelson tire of redundancy, which is why many of the items of jewelry, clothing, and accessories they sell are one-of-a-kind pieces, whether Hitchcock originals or from other artists. If we lose our spark, our product will, too—the store will, too, Nelson-Sheehan says.
Through the pandemic, the jewel box of a shop has retained its spark by leaning into what keeps the owners engaged and what resonates most with their local clientele: bespoke jewelry pieces and upcycled articles of clothing that don t sacrifice comfort for style. Nelson-Sheehan is a couture chameleon, equally at h ....

Erica Nelson Sheehan , Dustin Nelson , Hitchcock Madrona , Courtesy Erica , எரிகா நெல்சன் ஷீஹான் , டஸ்டின் நெல்சன் , ஹிட்ச்காக் மட்ரோனா , மரியாதை எரிகா ,