The first president ial campaign as a during the 1952 contests to between 20 eisenhower and adelaide season. President campaigned has been important ever since. Heres a look. You like now is the time for all good americans like bob. Like, bob. Im so glad were friends again bob. Yes ike, we agree on everything. Lets never separate gate separate gate again bob. Never again ike. Ike, bob. Like, bob. Well i can bob really live happily ever after . Is the white house making up for both of them . Stay tuned for a musical interlude. So joint production of American History on cspan 3 and cspans washington journal. Will be joined by Professor Robert mcmahon, and louis is in a State University daisy petals and mushroom clouds. Take a look these 90 minutes at the history of tv political advertising. Professor mitt thanks for joining us here. Thank you good for being with. You weaves start with 1950. Too so that was the first year that tv was used it is a medium for television ads. Television had
President lets get in step with the guy thats hep, get in step with ike everybody likes for ike for president you like ike, i like ike, everybody likes ike hang out the banner, beat the drum, well take ike to washington ow is now is the time for all good americans to come to the aid of their country. I am so glad we s again, bob. Ike. Bob. Im so glad were friends again, bob. Ike, we agree on everything. Lets never separate again, bob. Never again, ike. Ike bob. Ike. Bob. Ike. Will ike and bob really live happily ever after . Or a m is the white house big enough for both of them . Stay tuned for a musical interlude. Reuben, ive been thinkin a a joint production of American History tv on cspan3 y and cspans washington journal. Were pleased to be joined by Professor Robert mann, professor of communications at Louisiana State university and author of daisy petals and mushroom her . Clouds. For a look at tv advertising. a thanks for joining us. Good to be with you this morning. We start wit
Then do not pick john. [singing] we all go with ike. You like ike. I like ike. Everybody likes ike. Now is the time for all good americans to come to the aid of their country. Like for president. Ike for president. Ike for president. Ike. Bob. Ike. Bob. I am so glad we are friends again, bob. Yes, ike. We agree on everything. Lets never subverted again, bob. Bob. Ike. Bob. Ike, bob will ike and bob live happily ever after . Is the white house made enough for both of them . Stay tuned for a musical interlude. Ive been thinking, bob and ike now think alike. Will the. With a general in the white house, who will give the orders . It is a joint production of American History tv on cspan3 and cspans washington journal. We are pleased to be joined by Professor Robert mann, professor of Mass Communications at Louisiana State university, and author of mushroom clouds. To take a look at the history of tv political advertising. Professor mann, thanks for joining us here . Good to be with you this
Like for president. You like ike, you like ike, everybody likes i we dont want jobs. Then do not pick john. [singing] we all go with ike. You like ike. I like ike. Everybody likes ike. Now is the time for all good americans to come to the aid of their country. Like for president. Ike for president. Ike for president. Ike. Bob. Ike. Bob. I am so glad we are friends again, bob. Yes, ike. We agree on everything. Lets never subverted again, bob. Bob. Ike. Bob. Ike, bob will ike and bob live happily ever after . Is the white house made enough for both of them . Stay tuned for a musical interlude. Ive been thinking, bob and ike now think alike. Will the. With a general in the white house, who will give the orders . It is a joint production of American History tv on cspan3 and cspans washington journal. We are pleased to be joined by Professor Robert mann, professor of Mass Communications at Louisiana State university, and author of mushroom clouds. To take a look at the history of tv politic
Focuses on international, diplomatic and military history of the 20th century. In particular the era of the world wars and the cold war. And in addition to the age of eisenhower, dr. Hitchcock is the author of the bitter road to freedom, a new history of the liberation of europe which was a Pulitzer Prize finalist and a winner of the george lewis spear prize and was also a Financial Times best seller in the united kingdom. Following dr. Hitchcocks remarks, ann compton who you all know will join dr. Hitchcock for a conversation on this great biography and the 34th president of the United States. Ann is a pioneer of journalism in america. She was the first woman to cover the white house for Network Television and was on the air for 41 years with abc news. Her longevity and her impact are inparalleled. Anns career at abc news span seven president s of the United States, ten president ial campaigns. She anchored from the white house, from capitol hill, and president ial travel that took he