Culture Is King For SVOD & Social Media
USA - English
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According to a study by the
Culture Marketing Council: The Voice of Hispanic Marketing (CMC), subscription video on demand (SVOD) users ages 13 to 49 have become more culturally literate, primarily due to Netflix, YouTube creators and social media featuring increasingly diverse and global content. In fact, more than half of Gen Zers and parents have watched a show in a language they do not speak, with Hispanics over indexing on this trend. Culture reflects and amplifies what is happening in our society. Post-9/11, we saw the proliferation of police and military dramas, a reflection of the anxiety we felt as a nation. In 2019, Glee reflected the Millennial values of diversity, said CMC Research Chair Nancy Tellet, founder, brand & consumer navigator at PureClarity LLC. Today, our study found the majority of teens and also parents are watching a diverse cross-section of cultural content, particularly on