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FUJIFILM Business Innovation Announces Management Changes June 29, 2023 TOKYO, June 29, 2023 - FUJIFILM Business Innovation Corp. today announces the following management changes. Changes in corporate.
Hisanori Makaya, right, president of Fujifilm Business Innovation Corp., and Chairman Koichi Tamai announce the release of a new product bearing the Fujifilm brand logo on April 1 in Tokyo’s Koto Ward. (Yasuro Suzuki)
For Fuji Xerox, stripped of half of its recognized brand name, Xerox, after a dispute between its U.S. and Japanese mother firms, the big question is whether the company can duplicate its past success on its own.
The company, whose products sold so well that the verb “xerox” became synonymous for making photocopies, can no longer use the word on any of its company or product names.