When you see posts of dark literature sprawled prettily across the floor, what comes to mind? Or of mysteriously obscured girls with perfectly disheveled hair standing in front of a case of books, chic tote bag conveniently in sight? Outfit-of-the-day crewneck sweaters and Mary Janes with Wuthering Heights strategically in the camera shot? Ooooh, she.
When he posted a picture of himself reading the collected stories of Cookie Mueller, Marc Jacobs was participating in niche book culture – a signifier of taste and interiority much like when Kendall Jenner was papped on a yacht with Chelsea Hodson’s “Tonight I’m Someone Else” essay collection, and when Gigi Hadid was photographed with a copy of Albert Camus’s “The Stranger” during Milan Fashion Week.
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In the name of personal branding, influencers might be paying someone to make them look like readers. But does a novel deserve more respect than a handbag?
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