Live Breaking News & Updates on Hile Driving Productivity

Mumbai (Maharashtra)/Bangalore (Karnataka) [India], September 28 (ANI/BusinessWire India): IQVIA (NYSE: IQV) today announced that Dr. Reddy's Laboratories (Dr Reddy's), a leading multinational pharmaceutical company based in India, has selected IQVIA Orchestrated Customer Engagement (OCE) platform as its core CRM solution for its entire field force in India. "We are pleased to appoint IQVIA as our CRM platform partner for India," said Mukesh Rathi, Global Chief Digital and Information Officer, Dr Reddy's Laboratories. "OCE will help streamline our field processes and in-clinic customer interactions, while driving productivity, and improving our field team's experience with digital tools." Under the terms of this multi-year agreement, Dr Reddy's will rollout IQVIA's OCE application to its entire field force and marketing users in India to drive more meaningful and impactful customer engagement by seamlessly linking marketing, sales, medical sc ....

Amit Mookim , Mukesh Rathi , Amazon Web Services , Businesswire India , Customer Engagement , Global Chief Digital , Information Officer , Managing Director , South Asia , Mumbai Maharashtra Bangalore Karnataka India , Eptember 28 Ani Businesswire India Iqvia Nyse Iqv Today Announced That Dr Reddy 39s Laboratories , A Leading Multinational Pharmaceutical Company Based In India , As Selected Iqvia Orchestrated Customer Engagement Oce Platform Its Core Crm Solution For Entire Field Force In India Quot We Are Pleased To Appoint Our Partner , Uot Said Mukesh Rathi , Lobal Chief Digital And Information Officer , R Reddy 39s Laboratories Quot Oce Will Help Streamline Our Field Processes And In Clinic Customer Interactions , Hile Driving Productivity , Nd Improving Our Field Team 39s Experience With Digital Tools Quot Under The Terms Of This Multi Year Agreement , R Reddy 39s Will Rollout Iqvia Oce Application To Its Entire Field Force And Marketing Users In India Drive More Meaningful Impactful Customer Engagement By Seamlessly Linking , Medical Science Liaison , Account Management , Nd Other Functions Oce Is Iqvia 39s Crm Application Suite That Enables Life Sciences Clients To Digitally Transform Their Sales And Marketing Operations Powered By Connected Intelligence , Ce Provides Role Specific Intelligent Workflows That Improve Decision Making And Make Hcp Engagement Smarter , Nd More Convenient The Oce Suite Isa Highly Configurable And Scalable Saas Based Crm Solution Which Is Built On Best In Class Platforms , Uch As Salesforce Com , Amazon Web Services ,