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Jordan Lintz Of HighKey Enterprises On The ROI Of Influencer Partnerships

The use of celebrities in marketing materials is a phenomenon that has been around for a while. Most people wouldn’t believe that celebrity endorsements in advertising were an invention of the 19th century when people of the day with social clout used their image to help certain products sell better. In a sense, little has changed since then, but everything has changed in another. ....

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