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Ruchi Soya Industries forays into Nutraceuticals & wellness products segment


Ruchi Soya Industries has forayed into the Nutraceuticals & wellness products segment. The board of the directors of the Company approved launch of 100% vegetarian, preservative free nutraceutical products to be marketed under Patanjali and Nutrela branding in the medical, sports and general nutrition category. The foray into nutraceutical segment demonstrates Ruchi s vision to develop affordable nutrition supplements that can reach masses and contribute to Healthy India / Swastha Bharat.
To start with, the Company is launching 10 products, viz. Vitamin B12, Iron complex, Vitamin D, Vitamin C & Zinc complex, Daily active, Daily Energy, Weight Gain and Omega and shall soon introduce additional products in the market. The Company aims to have a range of products across various product categories in the next 1 year. This launch is made possible due to relentless efforts and the leadership of world renowned Yoga Guru Swami Ramdev ji and eminent Ayurveda, herbs and vegetation scho ....

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