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Anushka Sharma, Virat Kohli foray into IP events business with Nisarga

As a first step, Nisarga has tied up with Elite Octane, a specialist motorsports and entertainment events company with cult IPs like The Valley Run. As a partner, Elite Octane will be instrumental in executing various activities and creating new platform segments, especially in the domains of motorsports and entertainment. The calendar of events currently comprises three motorsports events, expos, and one music concert, including innovative youth-connect programs. ....

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