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TAG Heuer and Porsche Celebrate Friendship with TAG Heuer Carrera Porsche Chronograph


TAG Heuer and Porsche Celebrate Friendship with TAG Heuer Carrera Porsche Chronograph
Porsche have officially sealed their longstanding friendship with the launch of special edition
TAG Heuer Porsche Carrera Chronograph.
In 1963 Jack Heuer, the great grandson of the founder, created the first Heuer Carrera chronograph, designed specially for racecar drivers. A few years later Jack Heuer forged an agreement with racing driver Jo Siffert, who put the brand’s logo on his suit and the Porsche he drove, in exchange for which he sold Heuer Monaco watches, named in tribute to the Monaco Grand Prix. Thanks to Steve McQueen, who wore a racing suit bearing the two logos, the two brands came together again in the 1971 movie Le Mans. They continued their close relationship in the 1980s and 90s with the TAG-Turbo engine, as well as competitions including the Porsche Carrera Cup and Supercup. In 2019, when Porsche created its own Formula E team, it naturally partnered with TAG H ....

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Tag Heuer Carrera Porsche Watch | Price, Where to Buy, Review


Tag Heuer has announced a new partnership with Porsche. The links between luxury wristwatches and luxury cars are well-established, so it s somewhat surprising that a deal like this didn t already exist. Well, it does now.
Given the aspirational appeal and popularity of both these brands – both leaders in their fields – it’s a significant announcement.
The two names have crossed paths for decades. Tag Heuer’s Carrera was so named for the Carrera Panamericana, the gruelling 2,000-plus mile road race across Mexico that ran from 1950 to 1954 in its original form, before being closed down following multiples deaths and accidents.
When it was released in 1963, CEO Jack Heuer named Heuer’s new chronograph (the Tag Heuer rebrand didn t come until 1985) the Carrera, or race , in tribute. Another connection came in 1970, during the filming of the Steve McQueen racing film ....

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