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unPACKed podcast: Did 2020 Change Packaging Forever?


Riley:                           
Matt Reynolds:           
Reynolds:                    
We re always covering trends, and there s a lot of trends that are going on right now. And we re always covering them from the lens of very close to a specific application, one company, one brand, one pack style. But with all of the change that we ve seen happening, we kind of wanted to take a little more of a holistic view of what s going on and why we re seeing all these changes. Whether it s sustainability, or pack style, or whatever it might be. And it all seems to ratchet up to not really one single trend, but a year. And that s 2020. ....

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Hershey: Digital Print Campaign Celebrates Women


Hershey Celebrates International Women s Day with Digital Print Campaign
At Hershey Brazil, the #HerSheGallery transforms a chocolate bar wrapper into a celebration of women, as Hershey once again uses a digital print campaign to mark International Women s Day.
Apr 26th, 2021
Coincident with the last two March 8 International Women’s Days, Hershey Brazil has been actively leveraging the power of digital printing in a campaign that uses chocolate bar packaging to promote and value female talent. Partnering with Hershey in developing the campaign is agency BETC Sao Paulo.
Hershey Brazil has capitalized on digital printing of flexible film as a way of celebrating female talent during International Women’s Day. ....

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