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Influencers Top Toy Picks For Spring & Summer 21 Unveiled By Toy Association & Clamour
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Getting ready for a fun-filled summer of play? The Toy Association and Clamour today announced the Spring & Summer 2021 Influencer Choice List, which highlights the hottest toys and games as voted on by top-tier toy and family content creators in the Clamour network. Shoppers can browse the list to discover a variety of toys that will keep kids engaged all summer long – from exciting outdoor playthings to creative toys perfect for a rainy day.
Hundreds of digital influencers were invited to vote on products submitted by toy brands this spring. Influencers were required to have at least one million monthly views on their main platform and a social reach of more than half a million. They reviewed product details, photos, and physical samples (when available) before voting for their favorites.