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Share: Companies don t really need celebrities to sell their products or brand awareness, and not every celebrity is right for these assignments. But when the right talent is able to connect with audiences, there is a magic that transcends mere marketing. Indeed, many companies powered their sales thanks to having the right celebrity in their spotlight. Here are five of the most successful celebrity endorsement spokespersons. Each one offers a sterling lesson of what the right A-list personality can do for a company s image. Joan Crawford for Pepsi: The glamorous Hollywood star married Alfred Steele, CEO of PepsiCo Inc. (NYSE: PEP), in Las Vegas in May 1955. During the marriage, Steele used Crawford’s star wattage to shine a spotlight on his celebrated soft drink. ....