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Dubroff: You can never be too prepared for emergency scenarios | Pacific Coast Business Times

It’s December and we’re fighting fires again. Ventura County’s South Fire, which broke out December 9, burned more than 2500 acres before it was largely contained a few days later with minimal damage. Lompoc and Santa Barbara County officials are also investigating recent brush fires near the La Purissima Mission State Park. And the area

Dubroff: X s ad fallout highlights why agencies should embrace local media

Watching the stream of advertisers leaving X, formerly Twitter, grow from a stream into a torrent, I’m wondering if it’s time for the industry to make an about-face and embrace local media again. Disney, Apple, IBM, United Airlines, Audi and Volkswagen are among the dozens of companies reportedly pausing or pulling their ads on X,

Ventura County leaders ask for more housing to increase economic opportunity

Drawing on a century-and-a-half history of adaptation to change, Ventura County leaders pressed for more housing, increased economic opportunity and sound finances at the annual State of the County event on Nov. 2. Held at the Reagan Library, the program attracted a standing-room-only crowd to celebrate the county’s 150th anniversary. Since 1873, leaders have been

Dubroff: Celebrating 150 years of Ventura County excellence and passion

It was one of the biggest economic events in the history of the Central Coast. And it happened exactly 150 years ago. The creation of Ventura County, born out of Santa Barbara County in 1873, required an act of the California Legislature. It was the work of enterprising leaders in the area who saw the

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