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Wasabi products in Sainsbury’s stores have seen a 96% surge in value sales to £14.7m Wasabi has recruited its first grocery MD following the popularity of its ready meals range in Sainsbury’s stores. Kate Lucas joined the Japanese sushi and bento brand earlier this month and has been tasked with leading and expanding Wasabi’s grocery retail team. Her appointment comes as Wasabi products in Sainsbury’s stores have seen a 96% surge in value sales to £14.7m year on year since they were added in 2019. She brings a range of commercial and managerial experience across brands such as Gü Puds, Kind Snacks and Plenish. Lucas spent over a decade at Gü Puds, working her way up from commercial manager to head of product development and general director for its French division, followed by three years as MD for Kind Snacks. Her most recent role was chief commercial officer at Plenish, where she spent just over a year. ....