There are more billionaires in the world than ever before, placing a greater demand on luxury providers. While marketers tend to pigeonhole the world’s billionaires as one, they vary considerably and therefore require a highly customised digital marketing approach.
NEW YORK, NY – Almost one month after her arrival in the United States, MoëtHennessy celebrates the arrival of the Hermione, an exact replica of Lafayette’s liberty ship, in New York on July 1st.
NEW YORK, NY – Almost one month after her arrival in the United States, MoëtHennessy celebrates the arrival of the Hermione, an exact replica of Lafayette’s liberty ship, in New York on July 1st. This frigate is one of the symbols of French-American friendship associated with the Marquis de Lafayette who played a key role in the American Revolution.
The Hermione was welcomed by American and French officials including Former Ambassador to France Craig R. Stapleton, French Consul General Bertrand Lortholary and NYC Commissioner for International Affairs Penny Abeywardena. During the ceremony, MoëtHennessy Chairman and CEO Christophe Navarre led a Moët & Chandon toast to the Hermione’s Captain Yann Cariou and crew, as well as the supporters of this incredible project. He stated
Luxury Marketing Update: How the Richest People Across the Globe Compare by Location Posted on
February 26, 2021 by Rumble Romagnoli
With ultra-high-net-worth-individuals (UHNWIs) already being a very niche group, it can be easy for marketers to pigeonhole them. However, in reality, each UHNWI is just that – an individual. One way of digging down deeper and understanding this audience on a more granular level is to divide the world’s wealthiest by location, and so this article will focus on the differences between the richest people in America and richest people in Europe. Here, we’ll look at the wealthiest individuals across both places and where their money comes from, assessing their changing spending habits, where they live and where they’re moving to.