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Oatly Deviously Sets Its Sights on Oat Milk’s Most Skeptical Demographic: Dads Kids become the parents in the brand s ads aimed at middle-aged men who cling to cow s milk Oatly, an oat milk brand popular in Europe, finds a fun way to bring middle aged men on board. Oatly (in house) January 20, 2021 How do you encourage middle-aged dads, a demographic oat milk brand Oatly says is most reluctant to ditch dairy, to ditch dairy? ....