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Heineken boosts takings as zero-alcohol beers a resounding success

Demand for zero alcohol beers and higher prices helped boost first quarter revenues at Heineken by 7.2 percent to €8.2billion (£7billion), with volumes also increasing around the world. ....

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Five Promotion Strategies To Win Back Share In 2024

Five Promotion Strategies To Win Back Share In 2024
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Creative Retail Awards crown the very best in worldwide design and display for 2022 - Retail Focus

Winners this year included projects from retailers such as AT&T, Bonadea, Chanel, Coach, Nestlé, and Woolworths South Africa. ....

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Party like it's 2021! Beer & cider category report 2021 | Category Report

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If anyone needs a big drink and a knees-up right now, it’s the brewing industry. Sure, off-trade beer & cider sales have spiked by £1.2bn (36.5%) and the supers have shifted an extra 514.7 million (32.1%) litres [Kantar 52 w/e 21 February 2021]. But that’s a mere sip when compared with the damage Covid has inflicted on pub beer sales, which plunged 56% and cost publicans £7.8bn [BBPA].
For brewers, it’s been the perfect storm. The collapse of the pub trade was followed by a spike in packaging material prices, as brewers scrabbled to pour beer originally destined for hospitality into new retail packs. Even BrewDog, the craft beer pioneer that had grown into a global empire with an estimated value of £1.5bn after being set up by two friends in 2007, was suddenly facing ruin. ....

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