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Wallen’s label, Big Loud Records, and other associated businesses have been struggling to navigate the issue. They’re thinking about music fans, they’re thinking about influential voices within the music industry, and they’re thinking about other prospective artists whom they might want to welcome onto their label someday, says
Sean Smith, executive vp reputation practice at public relations firm Porter Novelli, who helped lead crisis management for the Obama administration.
In his video apology, Wallen asked fans not to defend his actions and said that he had begun meeting with Black leaders and stopped drinking. (He noted the TMZ video showed him at the end of a 72-hour bender.) But his followers haven’t stopped streaming or purchasing his music. Wallen’s airplay collapsed after iHeartRadio, Entercom and other radio conglomerates stopped playing his songs, but increased sales and on-demand streams by fans who can no longer hear him on the air have kept