The Covid-19 pandemic has changed how retailers market their products, with some opting for online media advertising, increasing competition for eyeballs and attention in this space even more.
We have done several spotlight posts on entrepreneurship in different parts of the world: Colorado, Utah, Czech Republic, Florida, Illinois. Today, we will look at Arizona's entrepreneurship eco-system. What I love about Arizona's eco-system is that the entrepreneurs have a strong tradition of bootstrapping. We first covered CRM software company Infusionsoft back in 2011. Read: Bootstrapping From Arizona To 36 Million Dollar Series A Valuation And Silicon Valley Venture Capital: Infusionsoft CEO Clate Mask Today, the company has over $100 million in revenue and has raised almost $150 million. It is the highest valued company from Arizona. Online mattress is the hottest e-commerce category these days, and here is yet another one delivering venture-scale growth without venture capital. Read: Bootstrapping to $100M+ from Arizona: JT Marino, CEO of Tuft & Needle One of my favorite entrepreneurs, Heidi Jannenga, and her co-founder bootstrapped WebPT to significant traction, th