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IT S TIME FOR THE BIG REV-eal! Announcing The 2022 RevolutionHER™ Award Winners - Brazil Business Today

For brands, building partnerships with consumers to get through tough times will be key to forging strong loyalties for the long term: Murtaza Bakir, Mintel

For brands, building partnerships with consumers to get through tough times will be key to forging strong loyalties for the long term: Murtaza Bakir, Mintel Business Insider India 08-02-2021 Samarpita Banerjee © Pixabay For brands, building partnerships with consumers to get through tough times will be key to forging strong loyalties for the long term: Murtaza Bakir, Mintel The pandemic has had a profound impact on consumer behaviour. While some changes were short-terms, there are a few changes that are here to stay. In this new world order, the consumer will be more cautious, as well as demanding. Murtaza Bakir, Country Manager for Mintel in India & Sri Lanka walks us through some of the changes in consumer behaviour and how brands can keep up.As the world starts to pivot, slowly, towards a recovery mode, one thing is for certain, the impact that the pandemic has had on the way we live, buy, travel, work and consume is huge. While some of these changes

Mintel Announces Global Consumer Trends for 2021

Mintel Announces Global Consumer Trends for 2021 Wednesday, January 27, 2021 10:00AM IST (4:30AM GMT)   Mumbai, Maharashtra, India:  Mintel, the experts in what consumers want and why, has announced seven trends set to impact global consumer markets in 2021, including analysis, insights, and recommendations centred around consumer behaviour, market shifts, innovative brands, and opportunities for companies and brands to act on in the next 12 months:   Health Undefined: An awareness of wellbeing is at the forefront of consumers minds, but a playbook doesn t exist. Brands have a responsibility and opportunity to set new rules. Collective Empowerment: Consumers around the world are making their voices heard loud and clear in the push for equity, agency, and rights.

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