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For brands, building partnerships with consumers to get through tough times will be key to forging strong loyalties for the long term: Murtaza Bakir, Mintel


For brands, building partnerships with consumers to get through tough times will be key to forging strong loyalties for the long term: Murtaza Bakir, Mintel
Business Insider India
08-02-2021
Samarpita Banerjee
© Pixabay
For brands, building partnerships with consumers to get through tough times will be key to forging strong loyalties for the long term: Murtaza Bakir, Mintel
The pandemic has had a profound impact on consumer behaviour. While some changes were short-terms, there are a few changes that are here to stay.
In this new world order, the consumer will be more cautious, as well as demanding.
Murtaza Bakir, Country Manager for Mintel in India & Sri Lanka walks us through some of the changes in consumer behaviour and how brands can keep up.As the world starts to pivot, slowly, towards a recovery mode, one thing is for certain, the impact that the pandemic has had on the way we live, buy, travel, work and consume is huge. ....

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Mintel Announces Global Consumer Trends for 2021


Mintel Announces Global Consumer Trends for 2021
Wednesday, January 27, 2021 10:00AM IST (4:30AM GMT)
 
Mumbai, Maharashtra, India:
 Mintel, the experts in what consumers want and why, has announced seven trends set to impact global consumer markets in 2021, including analysis, insights, and recommendations centred around consumer behaviour, market shifts, innovative brands, and opportunities for companies and brands to act on in the next 12 months:
 
Health Undefined: An awareness of wellbeing is at the forefront of consumers minds, but a playbook doesn t exist. Brands have a responsibility and opportunity to set new rules.
Collective Empowerment: Consumers around the world are making their voices heard loud and clear in the push for equity, agency, and rights. ....

Global Consumer , Seven Trends , Global Consumer Markets , Consumer Behaviour , Market Shifts , Innovative Brands , Health Undefined , Collective Empowerment , Priority Shift , Virtual Lives , Sustainable Spaces , Digital Dilemmas , Matthew Crabbe , Trend Drivers , Sustainability Challenges , E Commerce , Online Transactions , Market Intelligence Agency , உலகளாவிய நுகர்வோர் , ஏழு போக்குகள் , உலகளாவிய நுகர்வோர் சந்தைகள் , நுகர்வோர் நடத்தை , சந்தை ஷிப்டுகளில் , புதுமையானது பிராண்டுகள் , ஆரோக்கியம் வரையறுக்கப்படவில்லை , கூட்டு அதிகாரம் ,