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Our business plummeted. and then all of a sudden things just started going down down down. you stopped paying your rent. i did. why? because i was too sick to work so by not paying rent i was able to pay my staff and keep the store open. with her health failing, her customers vanishing, and her bills mounting kathleen s business was in serious trouble. we were closing our doors in december. i got a frightening phone call that from somebody we owed money to, and i threw up my hands and thought i can t be optimistic about this anymore. we are really not going to make it. so we were closing our doors. that s when she turned to the crowd funding site gofundme for help. and what happened? we had $15,000 in donations happen in almost a week. i thought oh, that will get us through and by december we re going to bounce back. but we never bounced back. so it s gotten us out of the hole but it wasn t nearly enough. this company got a lifeline but now it needs a makeover. ....