IPL 2021 suspended: BCCI and Star India could lose up to 40% of revenues adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Suspension a short-term setback; brand IPL will continue to remain strong, feel advertisers
With the IPL being suspended till further notice, only brands focusing on summer may move to other avenues, say experts. Star India may end up losing Rs 400 crore in advertising, estimates say Mumbai, May 05, 2021
The suspension of the current season of the Indian Premier League (IPL) may create a short-term disruption for both advertisers and the broadcaster Star India but the overall value of Indiaâs biggest TV event and sporting league is unlikely to take a beating, experts feel.
Rising Star Awards 2021 Entry Deadline - Monday, May 17, 2021 -