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With More Female Interest, Super Bowl Will Run Beauty & Cosmetic Ads

With its typical blockbuster ratings and Taylor Swift in attendance, the Super Bowl will have, for the first time, several cosmetic and health and beauty advertisers. ....

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Beauty Brands Bust Into Super Bowl Ads In Pursuit Of The Taylor Swift Effect

With its typical blockbuster ratings and Taylor Swift in attendance, the Super Bowl will have, for the first time, several cosmetic and health and beauty advertisers. ....

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Super Bowl Ditches Politics for Celebrities

Fans can expect celebrities and more lighthearted commericals during the biggest event in sports this Sunday. ....

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Viral 'dupes' make E.L.F. the makeup brand of the moment

Mikayla Nogueira says there’s no predicting whether one of her daily makeup videos will go viral - unless it involves E.L.F. The brand that got its start hawking $1 eye shadows is so revered among the beauty influencer’s 15.2 million TikTok followers that they routinely steer conversations back to E.L.F. no matter the day’s topic. Her takes on such prestige brands as Patrick Ta or Dior are peppered with comments like “Watch E.L.F. dupe it,” or “I’ll wait for E.L.F.”Subscribe to The Post Most new ....

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What a Beauty Writer Really Wants in Her Stocking

These products are truly elite. ....

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