New Delhi [India], May 5 (ANI/PRNewswire): BharatPe Group, one of India's leading names in the fintech industry, today announced that it will be rebranding PAYBACK India, the country's largest multi-brand loyalty program to Zillion. This new brand identity is in line with the company's vision to make Zillion ubiquitous to loyalty and rewards across the country. The new brand identity aims to target customers across age groups and add a new dimension to their overall shopping experience, across categories and brands. Zillion will offer a wide range of options for customers to earn and redeem at a wide range of partners across the country. The customers will be able to earn 'Zillion coins' for their routine spends, that will in turn add a moment of delight in their life. The Zillion logo incorporates this, signifying experiencing joy of spark and finding 'aha' moments everywhere. Customers will be able to earn Zillion coins across the network of offline and on
New Delhi [India], August 26 (ANI/PRNewswire): BharatPe, one of India's leading fintech companies for merchants, today announced that it has expanded its footprint to 400 towns and cities across India. The expansion is in line with the company's commitment to driving financial inclusion across Bharat by enabling wider adoption of digital payments as well as addressing the credit gap for SMEs and offline retailers. The company also shared that it has recorded consistent growth in payments TPV and has recently achieved the milestone of USD 20 bn in annualized TPV. Last year, BharatPe had announced that it aims to scale its presence to 300 cities by March 2023. The company has aggressively expanded to tier-2, 3 and 4 towns and cities since then, as it believed in the opportunity that tier-2 and beyond towns and cities of the country had to offer. The company has rolled out its UPI QR payment acceptance service and loans to merchant partners in the new cities in the first phase. Bh