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Douglas Coupland brings his prophetic slogans to Vancouver's billboards


Slogans for the 21st Century billboards by Douglas Coupland along the Arbutus Greenway in Vancouver
Photo: Luis Valdizon
A series of prophetic slogans first conceived by Douglas Coupland nine years ago have finally come to his hometown of Vancouver in the form of billboards.
The latest incarnation of his Slogans for the 21st Century project, whose iterations have been exhibited at the Serpentine Galleries and Somerset House in London and, most recently, at the Copenhagen Contemporary, is presented in partnership with Canada Council for the Arts board member Kim Spencer-Nairn, McKinley Studios and Pattison Outdoor Advertising.
The idea was hatched when Spencer Nairn saw that several billboards in Vancouver’s new Arbutus Greenway a kind of west-coast High Line built around defunct railway tracks were sitting empty.  ....

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