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Spikes Asia 2024: Day one highlights | News

Keep up with all the highlights from the two-day creativity event which kicked off this morning at 9.15am SGT back live for the first time in five years and held at the Conrad Centennial in the heart of Singapore. ....

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Uber HK's campaign empowers HKers to go for a better e-hailing option

Uber has partnered with creative agency Havas Hong Kong and media agency Essence Mediacom to unveil a new branding campaign intended to foster a new habit when it comes to taxi hailing in Hong Kong. ....

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Tradition meets innovation: How can HK brands better leverage 'mooncake marketing'?

Every year at this time, we can see an influx of brands introducing creative mooncake collections for consumers to enjoy or send as gifts to their loved ones. Apart from bakeries or F&B brands such as Maxim’s and Kee Wah Bakery, luxury retail or hospitality brands in Hong Kong are also delivering ....

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Analysis: What are the challenges and opportunities for Disney+ in Hong Kong?

We talk to Duncan Bell from Havas and Scotty Ho from Wavemaker over the launch of Disney+. ....

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ICBC Asia launches citywide campaign to support HK athletes

ICBC Asia launches citywide campaign to support HK athletes
Details
29 July 2021
ICBC Asia has launched a campaign to support Hong Kong s athletes in the Olympic Games, featuring five athletes across multiple touchpoints.
Working with Havas, the campaign was aimed at calling for Hongkongers to encourage athletes together, help them outperform their past records and strive for excellence in the Olympic Games. Featuring five athletes including Sarah Lee (cycling), Vivian Kong (fencing), Shek Wai-hung (gymnastics), Michael Cheng (windsurfing) and Grace Lau (karate), the campaign included a 60-second TVC featuring every one of them.
ICBC (Asia) has also rolled out a series of behind-the-scene videos for each athletes. For example, Sarah Lee, who won the bronze medal in the women s keirin at the 2012 London Olympics, explained what cycling meant to her and she hoped her triumph at he 2012 London Olympics could bring ....

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