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Viewpoint: Returning tourists drive New Orleans business recovery

Danae Columbus Jonathan Siekmann, left, a visitor from San Francisco, shows off his new straw hat purchased from Meyer The Hatter’s Alex Underwood. City College of San Francisco biology professor Jonathan Siekmann was enjoying his visit to New Orleans when he spotted Meyer the Hatter, known to be the South’s largest hat store. Within minutes, Siekmann was sporting a new Panama-style straw to shield him from the Louisiana sun. “The pandemic has been a struggle. It was the worst business climate I’ve ever seen in my 46 years selling hats,” said Paul Meyer, a fourth generation hatter. “We depend on tourists and, until recently, there just weren’t any.”

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