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Samsung’s renewed efforts in laptop design seem to be paying off. I’ve been a big fan of its recent Galaxy Book laptops and even use the Book Flex as my daily driver. The company has been able to differentiate its PCs by focusing on its strengths, like great displays and the S Pen, while nailing basics like powerful performance, long lasting batteries and sleek designs. But most people may not immediately think of Samsung when shopping for a laptop, which might be why it’s hosting an entire event dedicated to launching its latest notebooks.
“We think now is a really good time, not only because of the relevance of PCs, but how we’ve thought about our PC devices and how they fit into the overall ecosystem,” Danielle Moten, senior product manager for Samsung Electronics America, told Engadget. “We have a unique offering and a unique voice in the PC market, in particular because we have this heritage of excellent display quality, display technology.”