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Passion knows no age, says new campaign for International Day of Older Persons

Singapore's Agency for Integrated Care (AIC) has launched its International Day of Older Persons (IDOP) campaign that aims to encourage seniors to pursue their passions without being limited by their age and raise public awareness about the importance of active ageing.  ....

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Electrolux picks agency for regional social media content hub duties


Electrolux picks agency for regional social media content hub duties
Details
11 February 2021
Global appliance company Electrolux has appointed Hashtag Interactive as its social media content hub agency for its APAC and MEA regions. Hashtag Interactive will be responsible for content strategy and production of social content for Electrolux’s Facebook and Instagram platforms. The appointment covers Electrolux s regional markets including Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Middle East. The length of appointment is a year, and it was followed by a pitch that was concluded in October 2020. Electrolux has declined to comment on the value of account and which other agencies were vying for the account.  ....

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#AOTYAwards spills: Hashtag Interactive's managing partner on the future of digital

A large part of the Hashtag Interactive culture is embracing the need to continually try new things in the digital marketing space and grow the team in line with more creative projects in the pipeline. ....

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