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Covid has left a trail of pesky challenges for global tourism going into the new year, even as two vaccines begin to make their way into the world.
There’s the issue of destination marketing offices’ slashed budgets and reduced staffing. There’s the survival of cities that remains in question, with small businesses that may not survive long enough to wait for travel confidence to rise. There’s also emerging vaccine skepticism, in the same way masks we saw mask-wearing being challenged.