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Coke. Citizen coke. Originally i was thinking about citizen cane when i thought about the title of this book and citizen cane was about the problems of american capitalism. Though this book is about coke, i was interested in thinking about how coke was into some of the environmental problems with 20th century american capitalist growth. It is kind of catchy title citizen coke. I was from alabama, i grew up in coke country here in atlanta and i had gone to a school that was heavily funded by coke money in atlanta. I was saying coke has been this good sit in life. Promoting corporate citizenship. Are they good citizens . When we look at their environmental foot print, do they look like a good citizen, or pretty big costs that we havent seen in the past . As you research the book, we are here in atlanta, visibility is everywhere, take us back to the origins of the product. How was it developed . It is a bizarre story. Stranger than fiction. It started literally a couple of blocks from whe ....