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The babies branded with hot bangles | Tribal practice takes lives of four infants in Madhya Pradesh

The babies branded with hot bangles | Tribal practice takes lives of four infants in Madhya Pradesh
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Three engineers, one lawyer : How merchandise brand The Souled Store came to life

The Souled Store co-founder Harsh Lal, speaking about the company's early days said, "Luckily in 2013, we were slightly early to the market. It was just a sweet spot when people were just getting more comfortable shopping online."

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10 years On, The Souled Store Still Earns 90% Of Its Revenue Via D2C: Cofounder Vedang Patel

Even a decade after its inception, lifestyle D2C brand The Souled Store still earns 90% of its revenues from the D2C channel

Rohin samtaneyVedang patelAditya sharmaSouled storeHarsh lalElevation capitalGross merchandise value

How D2C Brand The Souled Store Soared To Profitability After Slumping To 52x Losses

As cofounder Vedang Patel claims, D2C brand The Souled Store aims to cross INR 1K Cr in GMV in the next three years

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The Souled Store raises Rs 135 crore; plans to expand product offerings, open 100 stores

The funding will be utilised by The Souled Store to expand into new categories and launch over 100 stores across India in the next two years.

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