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How Google's Waze Has Changed From Its Early Days as Car Travel Is Remade nbclosangeles.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from nbclosangeles.com Daily Mail and Mail on Sunday newspapers.
Waze's CMO Harris Beber on local marketing and adapting to new commuting patterns adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.
Waze calls its location-based ads contextual because they're based on one-off touchpoints rather than any meaningful patterns about a particular user. ....