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As right as rain – monsoon inspired marketing ideas - The Hindu BusinessLine

The scent and emotion of rainwater can be inspiring for innovative brands

Brands keep time in so many interesting ways - The Hindu BusinessLine

Karnataka High Court quashes SFIO case against Vijay Mallya, Captain R Gopinath

The SFIO case involved allegations that there was fraud involved in the 2007 merger of entities belonging to Kingfisher and low-cost airline Deccan Air, which led to duping of investors and avoidance of tax.

Broken glass, expensive bananas and moment marketing - The Hindu BusinessLine

BIMTECH kicked off the 4th Edition of its Business Literature Festival 2024 with great splendour

 Bengaluru: Birla Institute of Management Technology conducted its extravaganza festival, BIMTECH Business Literature Festival (BBLF), on Saturday, 17th February 2024, at India Habitat Centre, New Delhi, with resounding success. The festiva