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This teenager s social ecommerce startup is helping artisans become economically sustainable
Delhi-based Kartikeya Goel started Karfa, a social ecommerce venture, in 2018 to enable artisans to sell their products at a profitable price and help them become economically sustainable.
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India has always had a rich cultural history, and that is reflected in our clothes. The vibrancy of our clothes come from the exceptional skills of our handicraft artisans, who are known for their craftsmanship, excellence of design and form, and a unique sense of colour.
According to a KPMG study, around
7.3 million people in India depended on handicraft and allied activities for livelihood. In the last financial year alone, the handicraft and handloom sector earned Rs 39,069 crore through exports and Rs 2,87,678 crore domestically. ....

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