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African-American wine makers lead push to increase diversity in the industry


By Syndicated Content
Mar 11, 2021 2:24 PM
(Reuters) – Black-owned wineries in the United States are seeking to raise awareness of their brands and encourage more young people of color to enter the industry.
The Association of African American Vintners says it has grown by 500% since 2019. But there is still much to do, said Phil Long, the organization’s president and founder of Longevity Wines in Livermore, California.
“There are thousands and thousands of wineries in this country… and out of those wineries, what are there, a couple of dozen that are Black-owned,” said Long.
“Once I realized how few there were and I started understanding the non-diverse landscape, that’s when it became more of an element of who I am,” he said. ....

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