And a record breaking 3a million viewers thats a 79 increase in viewership on the previous games in tokyo this new Approach Hasnt impacted interest in the games, but what about the financials . Well, according to a recent study by the centre for Law And Economics of sport, paris 2024 May generate as much as 11 Billion Euros in long term economic impact. The bank of France Forecasts Gdp Growth will rise between 0. 35 and just under 0. 5 thanks to the games. Joining me now isjulia binder, professor of sustainable Innovation And Business transformation at imd business school. Julia, welcome to the programme. Now, when a city, a Country Hosts and olympic games, there is always the navelgazing afterwards to assess was it worth it. In your opinion, the paris games, will they think it was worth it . I think so, yes. I think in many ways the past olympics have heavily overshoot their budgets. This time paris is different. From the beginning of a thought to reverse everything how the games are
american, to see them game a fight in that way. we need to get back to business and growth. gamify it in that way. growth. gamify it in that wa . , growth. gamify it in that wa . h . ~ growth. gamify it in that wa. h ., way. let s talk about the perception way. let s talk about the perception of way. let s talk about the perception of the - way. let s talk about the perception of the us - way. let s talk about the perception of the us and abroad, how do you feel it is portrayed in terms of its status and power elsewhere? could you imagine the us would want to cast out into the international markets about its stability and debt? i mean, how stupid is that? in today s day and age, when we have rising issues with china, when we have opec meeting this weekend, gamifying this system and the us wants to politicise its own jet and call into question its capacity to meet responsibilities? it is short sighted and i m embarrassed. its own debt. the reality is the uni
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Live now to george mcbride, co founder of hanway associates, a leading european cannabis consultancy. thanks forjoining us. it s curious, the numbers around the industry. on the surface it looks like it is booming, but the companies involved appear to be diminishing in value, so what s going on? what s going on? thanks for havin: what s going on? thanks for having me. what s going on? thanks for having me, it s what s going on? thanks for having me, it s a what s going on? thanks for. having me, it s a complicated picture having me, it s a complicated picture. overall stocks in the sector picture. overall stocks in the sector are picture. overall stocks in the sector are down more than 90% on their sector are down more than 90% on their 2000 peaks. while, as you say, on their 2000 peaks. while, as you say, revenues and new markets you say, revenues and new markets are growing rapidly. i think markets are growing rapidly. i think there was a lot of cheap money think th