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In the centre of the Belgian city Mechelen, Dille & Kamille is opening its twelfth Belgian store, with some new features. The retailer is also busy expanding.
Despite the lockdowns in Belgium and the Netherlands,
Dille & Kamille has had an excellent year. The turnover of the home and cooking chain exceeded 50 million euros for the first time.
Online sales explode
The retailer s strong performance is mainly thanks to its webshop: the share of online sales tripled last year from 6 to 18.5 per cent. Total revenues increased by 10 per cent to over 50 million euros, a new record. Because of Covid and the lockdowns, people are more homebound and also more focused on their homes. That has certainly not done us any harm , general manager Hans Geels told Dutch news channel RTL Nieuws. Especially baking products and baking mixes did very well.