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Provocative new Boody campaign highlights underwear discomfort to champion comfy undies

The images offer the brand’s organically grown bamboo fabrication underwear as the solution to a problem experienced by women everywhere. ....

New South Wales , Hannah Scott Stevenson , Jessica Thompson , Boody Ruth Haffenden , B Corp , Make Yourself Comfortable ,

Why Boody chose to highlight underwear discomfort in debut campaign via The Hallway

Why Boody chose to highlight underwear discomfort in debut campaign via The Hallway
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Juliet Wong , Holly Edwards , Stephanie Audino , Eric Franken , Jessica Thompson , Jane Robinson , Mariel Mcclorey , Hannah Scott Stevenson , Lina Aloisio , Sara Smith , Ruth Haffenden , Creative Agency , Make Yourself Comfortable , Kellie Stratton , Michele Mcquillan ,

Boody says the best impression is no impression at all in new campaign via The Hallway

Bamboo underwear brand Boody and independent full-service advertising agency The Hallway have launched the debut creative campaign for Boody’s new brand platform, ‘Make Yourself Comfortable’. ....

Ruth Haffenden , Jessica Thompson , Hannah Scott Stevenson , Make Yourself , Global Head , Hallway Creative Director Jessica Thompson ,