PVR Inox, a leading multiplex chain in India, has partnered with Devyani International Ltd, the franchisee of Costa Coffee, to sell premium coffee at select properties. The agreement aims to introduce Costa Coffee s handcrafted hot and cold beverages to PVR Inox properties. Costa Coffee, owned by Coca-Cola, is expanding its presence in India, focusing on metro and tier 1 cities. This move is seen as an effort by PVR Inox to enhance its food and beverage offerings and expand its presence in the F&B retail sector.