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Even The Hallmark Channel Has Its Own Hard Seltzer
Mike Pomranz
© Provided by Food & Wine
Hallmark Channel
The hard seltzer market has exploded over the past couple of years, and everyone wants a piece of the action. Celebrity Chef Gordon Ramsay, fast food chain Sonic Drive-In, and Warheads sour candies are just a few of the names you might not expect to be tied to hard seltzer brands but have taken the plunge. So don t act shocked when you hear the latest hard seltzer purveyor: The Hallmark Channel.
At first blush, Hallmark Channel Cheers Rosé Seltzer might seem out of the blue. But arriving at the 8.4 percent ABV, ready-to-drink cans of wine-based seltzer only requires a small plot twist. The story begins last summer: The Hallmark Channel teamed up with Wines That Rock which beyond their signature music-branded wines has also worked with everyone from Star Trek to NPR to launch a new way for people to enjoy the network s signature holida ....

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