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Aiming to bring diverse entertainment to audiences around the world, OTT and smart TV solutions provider ZEASN has announced a partnership with global LGBTQ-fir.
| 20 April 2021
OTT and smart TV solutions provider ZEASN has announced a partnership with video advertising platform SpotX and AI-driven video personalisation firm Nowtilus to power the content monetisation of ZEASN’s WhaleLive free live streaming platform.
In terms of the partnership, SpotX, the global will serve as ZEASN’s end-to-end ad tech provider facilitating inventory management and access to OTT inventory through its Total Connect+ solution, and the Serverside.ai open ad insertion platform from Nowtilus will work as server-side ad insertion (SSAI) provider.
The project will begin centred around providing dynamic ad insertion and a personalised viewer experience for newly launched channels within ZEASN’s free streaming channels hub WhaleLive on Philips TV devices. The English- and German-speaking territories in Europe will serve as the starting point, with more countries to follow. The collaboration with SpotX is also designed to open up new opportunitie