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PCA 2021: Gurkha


PCA 2021: Gurkha
While I am not explicitly keeping track of which company has the largest booth space at the 2021 PCA Convention & Trade Show, Gurkha is definitely at the top of the list, with an expansive spread of 5,000-square-feet or so. And while it may not have been the most opulent booth, the company utilizes several graphic panels at the corners and an overhead banner to make it easy to find the space, while several display cases hold the company’s new offerings, which include a new line, a packaging refresh and some new samplers.
As you might read in another post, the Gurkha booth was also home to Sindicato Cigars, as the two companies share executive leadership and a sales staff. Jim Colucci has served as Gurkha’s coo and president since January 2019, while maintaining his roles as president and ceo of Sindicato Cigars. And since it will inevitably be asked in a comment, I didn’t see any sign of Kaizad Hansotia during the show, and the company continues to r ....

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