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Infrared Hairstyling Tools Promise Reduced Damage and High Shine

Infrared Hairstyling Tools Promise Reduced Damage and High Shine
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L'Oréal Airlight Pro Hair Dryer Launch September 2024

At the 2024 Consumer Electronic Show, L Oréal unveiled the biggest beauty tech for the year ahead: the AirLight Pro hair dryer. ....

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L'Oréal tech exec discusses 2024 CES award winner: AirLight Pro

Utilizing ‘cutting edge industrial design,’ the AirLight pro hair drying tool features ‘breakthrough technology’ including infrared light to reduce energy consumption and improve hair smoothness and hydration. ....

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Tech helps beauty 'dreams' come true, says L'Oréal's Guive Balooch

Technology, in particular artificial intelligence, is making it possible to fulfill beauty wishes like never before, Guive Balooch, global vice president of L’Oréal’s Tech Incubator, told AFP. He spoke in an interview at the Consumer Electronics Show, the annual tech extravaganza in Las Vegas, where L’Oréal CEO Nicolas Hieronimus delivered the keynote speech.

How is L’Oréal embracing tech?

Guive Balooch - Our CEO being the CES keynote is such a proud moment for us, and even more for the beauty. ....

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The Spotlight on Beauty Tech at CES 2024

L’Oréal will be the first beauty company to deliver a keynote address at CES. CEO Nicolas Hieronimus will expound upon the need for accessibility in beauty tech, and what L’Oréal is doing about it.

Is there any better way to kick off the New Year than observing the newest trends and innovations u ....

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