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Maison Villevert Set To Triple Turnover By Investing in Global Distribution

Maison Villevert Set To Triple Turnover By Investing in Global Distribution
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French premium spirits company Maison Villevert has announced the completion of their third distribution operation (after Spain and France) following the purchase of a majority stake in UK’s Paragon Brands and has now set sights on China.
The significant investment confirms the Cognac based French spirits specialist has moved into a second phase of their strategy to become one of the leading independent spirit producers in the world.
“In our 20 year history Maison Villevert has been completely focused on product, innovations, building assets and structure, developing production and created brands” says Jean-Sebastien Robicquet, oenologist, master distiller and founder of Maison Villevert. ....

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Distributor Paragon Brands sells majority stake

Distributor Paragon Brands sells majority stake
21st April, 2021 by Melita Kiely
Maison Villevert has acquired a majority stake in distribution company Paragon Brands and expects the UK distributor’s revenue to triple in the next five years.
Paragon Brands distributes Dingle Whiskey in the UK
Maison Villevert’s export director, Guillaume Villerabel, forecasts “a comfortable target of £15 million (US$21m) revenue within the first three years” for Paragon Brands.
Terms of the deal were not disclosed.
Chris Jones, founder of Paragon Brands, said: “We are committed to the sales and distribution growth of our portfolio and have a clear focus to build the Maison Villevert brands into leading premium spirits within the UK, while cementing Paragon Brands’ reputation as a go-to destination for innovative brands seeking focused distribution and brand-building capabilities in the fast-paced UK premium drinks category. ....

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