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We will get to the point directly. According to the 2022 Hotel Technology Survey conducted by HotelOperations.com and Benchmark Research Partners, about 45% - 50% of hoteliers believe that technology providers don t understand their needs. As a globally leading hospitality technology provider, this was quite a discovery for us. After all, technology is the only saviour for hotels of all sizes in today s rapidly evolving business dynamics and guest expectations.
Independent hotels account for about 40%-50% of the world s total hotel pool. And like bigger group or chain brands, these hospitality entities also want to accomplish four primary objectives - filling all their rooms, selling at the best rates, exceeding guest expectations, and maximizing profit. But as every business has unique challenges, hotels in this category also face several of them, including chaotic and competitive market conditions, a shortage of skilled workforce, etc.