Stay updated with breaking news from Guess eco smart. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
The pandemic has also magnified the adverse effects some purchases have on the planet. Two-thirds of consumers survey by McKinsey last year stated that it has become even more important to limit impacts on climate change and 57 percent have made significant changes to their lifestyles to lessen their environmental impact. Of the consumers surveyed, 67 percent said they consider the use of sustainable materials to be an important purchasing factor. This mainstreaming of sustainable fashion stands in a sharp contrast to only a few years ago when brands lamented the difficulty in educating consumers about the value of sustainable fashion. Companies, however, had their own lessons to learn. ....