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Analytical stolen the data of millions of facebook users that data was used to create psychological profiles target us swing voters and then attempt to manipulate them for then president ial candidate donald trump during the 2016 election the data breach scandal resulted in the closure of Cambridge Analytical and facebook paying a 5000000000. 00 penalty to the u. S. Federal trade commission that scandal was also the subject of the 29000 documentary the great hack is a clip from the film which explores the dark side a social media. These digital traces of ourselves are being injured really and down during our industry. We are now commodities. But we were so in. Year 3 conduct. That no one bothered to read terms. So whats changed with data privacy since the cambridge and i took a scandal with us to talk about this switzerland Brittany Kaiser cofounder of your data she was formerly the Business Development director of the kind but analytical and has written a book about her experiences as